In today’s fast-paced business world, it’s easy to get caught up in digital marketing and overlook the value of branded materials and apparel. However, these tangible items, such as t-shirts, hats, and stickers, can be incredibly impactful in building brand recognition and trust. In fact, a study found that over 85% of people remember the company that gave them a promotional product. In this article, we’ll explore the reasons why branded materials should be a priority for your business, including building brand awareness, fostering customer loyalty, standing out from the competition, and boosting your bottom line. So, whether you’re a small business owner or a marketing professional, read on to learn how these materials can help you achieve your goals and take your brand to the next level.
Build Brand Awareness with Branded Materials
Let’s say you are walking through the grocery store to pick up a few things after work and you are wearing your companies T-shirt. While walking through the grocery store you are coming into contact with many people. Some people may not give the shirt a second glance, some might look at it and the logo will register in their mind, or they are attracted to the color. Others might be standing behind you in line and study and read everything that is on the shirt. They don’t need your services today, but they subliminally lodge your brand into their memory.
A couple of months later, the same people that saw you in the grocery store may see a banner hanging at their kids baseball game with your name in logo. At this point, they recognize your brand as something familiar but they still do not need your services today.
Three months later, these same people find themselves in a situation where they need your services. They go to Google to look up contractors for the work that they need and when they do, they get a whole page of results. Thanks to excellent search engine optimization (click here to get help with this!) you show up towards the top of the search results and they immediately click on you website (click here to get help with this!) and call you for a quote. Subconsciously they have trust for your brand because of seeing it several times before.
Furthermore, offering exclusive branded items to loyal customers can make them feel valued and appreciated. This can lead to positive word-of-mouth advertising as they share their experience with others. By investing in branded materials, you’re not only creating a marketing strategy, but also building a community of loyal customers who will advocate for your brand.
In short, branded materials are a valuable asset for any business looking to build brand awareness, foster customer loyalty, and stand out in a crowded market. Take the time to consider what tangible items can represent your business and align them with your overall brand strategy. You’ll be surprised at the impact they can have on your bottom line.
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